Fendi Fall 2010

I was looking into the Fendi Fall campaign primarily because i liked the ads i was starting to see in my Elle, W, Vogue, Architectural Digest magazines. As i started doing more research i realized there was more to these ads than meets the eye. I realize that there's always a lot of work that goes into the final product, but i didn't realize that the Fendi Fall campaign was inspired by the work of American artist, Edward Hopper. The creative genius, Karl Laferfeld, did it again. He mastered using the artistic efforts of someone else just as creative as him to serve as his inspiration for this shoot.

So, here's what i learned about Edward Hopper. He's a fellow cancer like me. He lived from July 22, 1882 -May 15, 1967. He was considered an American realist painter and printmaker. He was famously known for using the effect of light and shadow to portray the mood of the painting. This is the main concept that i think Lagerfeld took and used for his Fendi campaign.

To find more info about Hopper here are some links:

http://en.wikipedia.org/wiki/Edward_Hopper

http://www.nytimes.com/2007/05/04/arts/design/04hopp.html?_r=1

Here are some samples of Hopper's work.

("Morning Sun", image from www.iris-meccahosting.com)

(image from inevergrewup.net)

And finally, here are images from Fendi's Fall 2010 campain. Images courtesy of rdujour.com. (I still want my fendi peekaboo!)